How & why to write an offer letter

January 14, 2026

Should you write an offer letter? Featured image

In a competitive market, writing an offer letter can be just what you need to sway a seller’s decision. Even if your
offer is less than what other people have put on the table, an offer letter has the potential to capture the
seller’s attention and make them consider your offer further. 

But how do you write an offer letter? Each letter should be unique, but there are some common guidelines you can use
to craft the best possible message.

Include what you love about the property

Let the seller know their hard work in maintaining their home has paid off. Showing an appreciation for things like
upkeep or specific upgrades can go a long way. Also make sure to mention specific features that capture your
interest. Why are you considering this property over the others? 

Tell the seller about yourself

You don’t have to get overly personal, but including a bit about yourself in an offer letter can be helpful. The most
important thing to remember is to keep your message relevant to the property. For instance, maybe you grew up in the
neighborhood, or the finished basement will make the perfect office for your new remote job. 

What not to include

It’s best to leave out any renovation plans you might have for the property. You might want to redo the kitchen or
remove a wall, but telling the seller outright runs the risk of turning them off. It’s also considered impolite to
include personal details meant specifically to garner sympathy – the seller may pass on your offer if they feel
manipulated. 

 Should you write an offer letter? infographic

Offer letters have become more common practice in especially competitive seller’s markets. If you’re interested in
ways you can push your offer to the top of the pile, writing a polite yet personable letter to the seller is an
excellent option to consider.